I bet that if you’re a blogger, YouTuber, podcaster, consultant, coach, local business owner or eCommerce store owner, you’ve been made to think that working towards launching new products and services are the way to go to make big sales, especially if you are only selling that particular product or service for a limited time. Although I do agree that launching something new and selling it for a specific timeframe can help to make you a lot of money fast, let’s be real – it can be tiring, especially if you do not have the capacity to keep on producing new products and services quickly with the help of a team and driving a lot of traffic for your launch! That is why in this article, I’m going to introduce you to ‘evergreen sales funnels’ and the secrets to using them to earn big money on autopilot.
What Are Evergreen Sales Funnels?
Evergreen sales funnels are used to help guide your potential customers towards deciding to purchase either a product or service from you that is available all year round.
The reason why evergreen sales funnels are great is because you can set-up these funnels, improve their performance over time and continue to make sales for the same products and services throughout the year.
You can use evergreen sales funnels to steadily increase your income on autopilot while you can concentrate on building your business, doing what you love and growing your audience.
Why Are Evergreen Sales Funnels So Important In Business?
To continue growing your business, you need cashflow. With the existence of your evergreen sales funnels, you’ll be able to continue making money from the funnels that you created earlier. And the more evergreen funnels you create and optimize, the more income you will get – which can be channelled towards your business.
With evergreen sales funnels, you’ll also be able to reach out to your ideal customer and introduce specific products and services that will benefit him or her at a time when that person needs them the most. This increases the likelihood of that person taking the plunge to purchase from you!
Imagine if you have an ideal customer who is eager to buy from you right now but is asked to wait for another month or three months or even a year before you let that person buy from you…
Wouldn’t that person lose interest and go to your competitors who are offering a similar type of product or service to solve his or her challenge?
Wouldn’t that potential customer feel frustrated when you refuse to let him or her make that purchase and move on to buying from somebody else?
I bet that the answer would be – ‘Yes’. I’ve been in that customer’s shoes before and I know exactly what it feels like being frustrated for not being able to buy a particular thing that I desperately want!
So yes – ‘evergreen sales funnels’ are great! Unlike what many ‘gurus’ might say…I feel that they are better than launch funnels that only sells products or services for a particular timeframe – unless you’re already a very popular blogger, YouTuber, podcaster, local business owner or eCommerce owner that have lots of followers just waiting to buy from you without hesitation…Or someone who has a lot of money to spend on advertisements in a short period of time…
With evergreen sales funnels, you’ll get to continue earning more and more without:-
• Tireless working towards creating and launching new products and services;
• Waking up in the wee hours of the morning or staying up late at night to conduct live webinars for your product or service launch;
• Worrying about not driving enough traffic to buy from you during your launch period (because when your cart closes you won’t be able to make any more sales from that product or service – remember?)
How Can Evergreen Sales Funnels Earn You Big Money?
With evergreen sales funnels, you’ll be able to take advantage of the efforts you have put into growing your business from day 1.
You’ll be able to slowly take the steps towards building an audience, driving traffic and generating leads that will be interested in buying your evergreen products or services.
Every time you create content for your blog, YouTube or even podcast channel to promote a particular product or service, you will be one, two or even three steps closer to clinching more sales!
And you can continue to test out your email sequence and perfect it to be able to acquire more paying customers over time.
As long as our product or service is still available, you’ll be able to continuously drive more and more traffic to what you have to offer and sell it.
And once you have optimized an evergreen sales funnel, you can continue using it to make more and more money while you start building other evergreen sales funnels for additional income.
This compounding effect is what will help you make big money on autopilot!
Examples of Evergreen Sales Funnels
If you’re still wondering what are evergreen sales funnels, here are some easy examples:
• Let’s say you’re in the service industry. You can offer services that will benefit your customers all year round such as a consultancy, coaching or freelance services. You could be a content writer, designer, life coach, nutritionist, fitness coach, local business owner or whatever profession you like. As long as you have services that you can offer to your customers on a consistent basis, you can start building your evergreen sales funnels.
• If you’re in the information product or eCommerce business, you might have an online course, eBook, video tutorial, audio training, or physical products that you can sell throughout the year. The topics of your information products should be on subjects that will benefit your customers no matter what time of the year it is. And your physical products should be able to be used throughout the year.
Must-Have Tools To Create Evergreen Sales Funnels
You’ll be surprised that it’s not really that expensive to create evergreen sales funnels that will continue to bring you income throughout the year.
Below are the must-have tools that you’ll need to create winning evergreen sales funnels that work:
Landing page builder – The easiest way to build your landing page is to use a sales funnel building software. It will help you to build attractive landing pages that encourage your target customers to either opt-in to your email list or buy from you immediately.
Email autoresponder – When your target customers opt-in to your list, you’ll need to store their data in a secure place and send them a follow-up email sequence. The best way to do this is by using a reliable email autoresponder. I would recommend for you to use ConvertKit because they have a great segmentation system that helps you identify your contacts based on the actions that they take. To sign up for your free ConvertKit account, go here.
Payment system – To make it easy for your customers to make payment to you, you’ll need to integrate a secure payment system to your sales page. Examples of common online payment systems are PayPal, Stripe and Google Wallet.
How To Create An Effective Evergreen Sales Funnel
In a nutshell, here’s a really simple way that you can use to create your evergreen sales funnel and start making money from it:
Step 1: Understand Your Customers
You’ll need to learn about your target customers. Ask yourself:-
• What are their challenges and pain points?
• What sort of products and services they are looking for?
• What are their burning questions?
• What their ideal solutions look like – as in what do they expect to have in a particular product or service they get?
• What will motivate them to take the plunge and buy something?
• Where are they hanging out – what social media channels they love browsing, which websites they visit and which forums or Facebook groups they participate in?
Step 2: Invite Them To Your World
You’ll need to attract your ideal customers into your ‘world’. The best way to do this is by creating free content that will be useful to them and sharing it.
You can share your free content through your:-
• YouTube channel
• Social media accounts
Step 3: Create An Awesome Freebie
You’ll then need to create some sort of ‘freebie’ that these people can easily download to motivate them to give you their email addresses.
Examples of freebies you can create are:-
• Audio training
• 5-day challenges
• Video training
• Swipe Files
• Cheat Sheets
• Resource Lists
If you want to learn more about potential freebies you can create fast, go to my article – 5 Quick Freebies You Can Create For Lead Generation.
To make your sales conversion easier, you’ll need to offer freebies that are related to what you’re selling.
Step 4: Collect Their Email Addresses
Once you’ve created your freebie, you can build your opt-in landing page. The best way to do this is by using a sales funnel building software.
The reason why I recommend using a sales funnel building software is that it removes all the guesswork of having to figure out the exact landing page layout that will capture your potential customers’ attention so that they will opt-in to your email list.
If you do not with to use a sales funnel building software, you can get your web developer to build your landing pages for you.
Step 5: Present A One-Time Offer
Once your target customer opts-in to your email list, you can present that person with a one-time offer.
A one-time offer provides the opportunity for you to potentially make a sale from that person if he or she is ready to buy from you immediately.
You can either sell your product or somebody else’s product for this one-time offer promotion.
Step 6: Send Follow-Up Emails
Not everybody is ready to buy from you straight-away. A majority of your subscribers will take some time to get to know you and your business before trusting you enough to buy from you.
That is why having a reliable email autoresponder that will keep your contact emails securely and send automated follow-up emails is important.
A great email autoresponder that I’m using is ConvertKit. I love using ConvertKit because it has easy segmentation facilities so that I can tag my subscribers based on the actions they take when opting-in to my list and reacting to the emails that I send them.
Having this helps me to increase my click-through and conversion rates.
To use your follow-up email sequences to help you get more sales, you’ll need to introduce your products or services, provide testimonials and introduce scarcity to your subscribers.
As you won’t be working within a particular product or service launch timeframe, your scarcity or limited time offer can be based on when your subscriber starts joining your email list.
Step 7: Invite Them To Attend A Webinar
If you’re selling more expensive, high ticket sort of products or services, trying to convert your subscribers into paying customers will be difficult if you only rely on email sequences.
The best way to close high ticket sales is by inviting them to a webinar, where you can present to them your product or service and pitch it to them.
You can either have the webinar pre-recorded or live, depending on your preference.
Need Help with Your Evergreen Sales Funnel Copy?
Learning how to build evergreen sales funnels is one thing. Knowing how to create and test different copy versions for your sales funnels to optimize them might be a challenge to you.
If you’d rather have someone else create your copy, so that you can focus on your other business tasks and towards achieving the results that you’re after, I’m here for you. I’m a Conversion Copywriter for coaches, consultants and trainers. I help with non-salesy copy that converts. For more information about my copywriting services, go here.