Words that sell
Is Your Copy
Losing You Money?
Use strategic, compelling and impactful written content that sells
I help coaches, consultants and trainers with non-salesy copy that is:
Emotion-Triggering
Carefully selected words that stir your clients’ emotions so they’ll take action.
Heart-Centered
Compelling copy that speaks to your clients’ hearts and desires to build stronger connections.
Ethically-Driven
Win more clients and stand out without compromising your values, professionalism and what’s right.
I know...
You love your program and/or services
There’s no one else who loves your program and/or services more than you.
Sadly, despite creating your written content, you’re still not getting the leads, sales and conversions that you’re after.
In your heart, you’re crying.
You want to reach more people to impact their lives.
But because of a lack of time and creative strategy, you fail to grab their attention and get them to sign up for your offers! So, you continue to struggle with inconsistent sales and lose potential clients to your competitors.
There's hope...
What you need is a strategic, compelling and impactful tasty copy that converts! Copy that will captivate your clients’ hearts, turn them into raving fans and sell-out your offers…
Words that are carefully crafted to slice through your competition…
It’s time to stop blending in with your competition and finally stand out in your unique space…
And get paid like the boss and authority in your field!
If you’re here for some clever word-sciencing that will make your clients take action..
This is where I can help!

Why work with me?
The perks
of working
with me
I know I’m not the only copywriter on planet earth.
But here are the extra perks you’ll get from me:
Proven Copywriting Framework
High-quality copy creation that follows a proven framework that converts your audience to leads, buyers and followers.
Engaging & Personalised Copy
Personalised copywriting service, where you’ll discuss with me the story from your heart so that I can transform what you have in your head into engaging written content that excites your audience to take action.
Focus on Your Brand & Personality
Showcasing your brand story and personality through punchy and tasty copy that tickles your clients, no matter how boring your topic is!
Stand Out Against Competitors
Strategically created copy that’ll make you stand out against your competitor, no matter how small you think you are.
Long-term Business Growth
Copywriting that focuses your long-term business growth through powerful branding, evergreen products and SEO!
Are you ready to get the ‘right’ words, stand out and sell?
Let’s work together!
Here are my services for you:
Copywriting Services

Website Copywriting Services
Strategic SEO-rich written content for your website that’ll showcase your brand story, personality, and the value you can offer to increase your enquiries and strategy call bookings.

Blog Post Copywriting
Tastefully written SEO-rich blog articles based on popular and trending topics in your field to increase your authority while gaining free brand exposure through Google Search.

Sales Funnel Copywriting
Persuasive, compelling and impactful written copy to generate leads, conversions and sales for your business.

Press Release Copywriting
Newsworthy content to increase your chances of getting free coverage from digital and print media to be seen as an authority in your field.

Email Copywriting
Uniquely created email copy, showcasing your brand and personality, so you can build strong connections with your potential and current clients for increased conversions, sales and referrals.
Here are my services for you:
Copywriting Services

Website Copywriting Services
Strategic SEO-rich written content for your website that’ll showcase your brand story, personality, and the value you can offer to increase your enquiries and strategy call bookings.

Sales Funnel Copywriting
Persuasive, compelling and impactful written copy to generate leads, conversions and sales for your business.

Email Copywriting
Uniquely created email copy, showcasing your brand and personality, so you can build strong connections with your potential and current clients for increased conversions, sales and referrals.

Blog Post Copywriting
Tastefully written SEO-rich blog articles based on popular and trending topics in your field to increase your authority while gaining free brand exposure through Google Search.

Press Release Copywriting
Newsworthy content to increase your chances of getting free coverage from digital and print media to be seen as an authority in your field.
Pick my brain!
FREE Copy Audit Session
Get a FREE customised website / sales funnel copy audit session [valued at AUD 597].
You’ll be given a customised Copy Audit checklist after attending the session to improve your copy.
Limited spaces only.
Pick my brain!
FREE Copy Audit Session
Get a FREE customised website/sales funnel copy audit session
[valued at AUD 597].
You’ll be given a customised Copy Audit checklist after attending the session to improve your copy.
Limited spaces only.

About Me
Hi, I’m Caroline Poh
Hi, I’m Caroline Poh, your go-to Conversion Copywriter for coaches, consultants and trainers who want to impact the lives of others positively!
I’m super obsessed with writing and playing with words to create an emotion in people’s minds.
I’ve got a long work history in promoting products and services in the education industry.
I created Plain Simple Marketing because I wanted to create a movement for ethical coaching, so more educators can make money the right way…and still be a success!

My process
My Unique Copywriting Process
Happy client
Testimonial

"Caroline was a pleasure to work with. She was able to use her knowledge to bring life & purpose to my business sales pages. I can't wait to see how my conversions go."
Rebecca Knapcek

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Name Last Name

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Name Last Name
You've seen my work
Featured in





