About Me
Hi, I’m Caroline Poh, your go-to Conversion Copywriter for coaches, consultants and trainers who want to impact the lives of others positively!
I’m super obsessed with writing and playing with words to create an emotion in people’s minds.
Whenever I see a written piece, I would always ask myself, “How can I make this sentence or story sound better?”
Writing has been in my blood for as long as I can remember. I started writing short stories from
4 years old!
I’m super obsessed with writing and playing with words to create an emotion in people’s minds.
Whenever I see a written piece, I would always ask myself, “How can I make this sentence or story sound better?”
Writing has been in my blood for as long as I can remember. I started writing short stories from
4 years old!
I’m super obsessed with writing and playing with words to create an emotion in people’s minds.
Whenever I see a written piece, I would always ask myself, “How can I make this sentence or story sound better?”
Writing has been in my blood for as long as I can remember. I started writing short stories from
4 years old!
From there, I got involved in lots of exciting stuff at school like writing poetry, song lyrics, speeches and drama scripts which sparked my creativity.
Surprisingly though, I ended up studying Science in the later part of my secondary school due to family influence.
But guess what?
I went straight back to writing after school!
I figured that the best way to make me happy was to turn my hobby into a career…
And so I did!
But, hey!
Studying Science subjects wasn’t bad at all. Because of my experience, I can understand both Science and Arts and can transform technical and boring topics into interesting written pieces easily.
My Education
Curtin University
Bachelor Degree in Mass Communications (Major in Journalism & Advertising) from Curtin University, Perth, Australia.
Swinburne University of Technology
Masters Degree in Media and Communications from Swinburne University of Technology, Melbourne, Australia.
The road so far
My Work History
I’ve worked in many organisations – start-up, medium-sized and large organisations, in Marketing & Communication work. With most of my work experience in the education industry.
I’ve promoted professional trainings, conferences and congresses, and higher education programs such as Diplomas as well as Bachelor and Master Degrees.
I also had the opportunity to be involved in preparing speeches for politicians, press releases and contacting the press for significant company events!
And with my experience at a digital marketing agency, I learned about website usability, building lead capture forms and getting people to opt-in, as well as how to get free website traffic through SEO.
In my multiple roles, I was responsible for creating copy that relates to people regardless of their nationalities, cultures, and societal background.
So, no stones will be left unturned when it comes to attracting people to my written work and getting them to take action!
Sounds cool?
A movement for ethical coaching
Why I Started Plain Simple Marketing
When I decided to start my online business, I knew that I wanted to do something that involved copywriting!
I wanted to create products and services that would benefit business owners who have the heart to serve others rather than just for the sake of making money.
It saddened me to see that a lot of marketing ‘gurus’ were teaching people to give others false promises and use sleazy marketing tactics to get more customers.
These strategies will destroy a person’s business and reputation!
I wanted to create a movement for ethical coaching so more educators will know that it is okay to make money the right way…
This can be simply done through strategic written content that sells…
And we call this, ‘Conversion Copywriting’!
What I Can Bring To You...
I’ll bring you my golden experiences in writing effective website content, sales funnel copy, email marketing, SEO, blog articles and press releases so your business will shine! I’ll showcase your brand story and personality so that you can cut through your competition and ‘Wow’ your customers…
So that they’ll say ‘Yes’ to buying from you over and over again! And they might even refer more people to you, which is a bonus.
If you’re an ethical coach, consultant or trainer who wants an alternative way to attract clients besides shoving down salesy messages to your customers, and giving them false promises, then I’m the copywriter for you!
Is that you? Then, let’s connect!