If you’ve been wasting precious time hopping on to Discovery Calls or answering enquiries only to find freebie seekers or people who are just unwilling to buy your offer or service, then, this video is for you.
Just give me five minutes, and I’m going to show you three simple tweaks that you can do to your copy so that you can start attracting only the people who are looking to buy your service.
And I’ve also created a free ‘Lead Pre-Qualifier Content Checklist’ so that you can use it to identify which areas in your copy that you need to look at in order to start attracting those higher quality Discovery Call bookings and enquiries. If you’re interested, then let me know in the comment section below.
By the way, I’m Caroline Poh and I’m a Conversion Copywriter for coaches, consultants and trainers. I help with creative copy that more conversions, leads and sales.
In the next five minutes, I’m going to reveal to you three simple tweaks that you can do to your copy in order to start attracting higher quality Discovery Call leads and enquiries.
So, let’s get started!
Describe Exactly Who Your Offer Or Service Is For
You need to have a clear idea of your ideal client. What sort of level of knowledge they need to have in a particular area in order to start using your coaching, consultancy or training service successfully .
Should they have a beginner level, an intermediate level or an advanced level in a certain area in order to start using your service? You need to be clear about this because if not, you will attract the wrong people to book a call with you.
For example, if your’e a a business coach, are you looking at coaching people who have zero knowledge in starting a business, someone who doesn’t have any knowledge in starting a business, transitioning from an employee phase to becoming a business owner?
Or are you looking to attract people who are already in business and already making a certain amount of money in their business and just helping them to grow their business further?
You need to be clear on this because if you’re not, then people who hop on to your Discovery Call will waste your time because they’re not your ideal client.
You Need To Explain To Them Exactly What They Will Expect To Get During The Discovery Call
Some people will think that a Discovery Call is a coaching session. But a Discovery Call is actually to understand more about your potentil clients’ needs so that you can see whether your offer or service will be a good fit for them.
So, you need to make this clear in your copy so that people don’t just hop on to your Discovery Call just to get a free coaching session from you and just to get ideas on what they should do. Because you will be attracting freebie seekers.
You Need To Be Honest With Your Viewers About What Type Of Commitments They Need To Make In Order To Be Successful In Using Your Coaching, Consultancy Or Training Service And To Get A Good Result From It
So when you go on to a Discovery Call, you don’t get people who are just looking to get a quick result in one month when your coaching program actually requires them to commit six months to get a good result.
And if you’re a service provider, let them know what sort of packages and price points that you have for them. Is there a minimum spend that they need to make in order to start working with you?
For example, if you’re an ads management person, how much roughly will they need to spend on your ad management service and how much money will they need to spend on their ads?
You need to be clear on this because if you’re not, you’ll start attracting people who are number one, not willing to pay the amount of money for your service, number two, a person who doesn’t have that ad budget to begin with. So they can’t even get on to any of your packages.
And that rounds up the three simple tweaks that you need to make in your copy in order to start attracting higher quality Discovery Call leads and enquiries.
Want my free ‘Lead Pre-Qualifier Content Checklist’? Let me know in the comment section below and I’ll be in touch with you as soon as possible.
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