If you’ve been in the online space for quite awhile, you’ve probably heard that you will need a sales funnel or several sales funnels to grow your business on the internet. In a nutshell, a sales funnel is a process whereby you are leading your prospects or customers towards making a decision to purchase either a product or a service. So how do you create a profitable sales funnel that converts?
To be able to create an effective sales funnel that brings you more leads and sales, you need to understand the process of setting-up a sales funnel and the strategy behind creating a funnel.
With a sales funnel, you are essentially working towards creating more awareness for your business and brand in hopes of generating more leads that will later on turn into sales.
But before you go all out to create more brand awareness, you need to choose a niche that is in-demand and has a ready audience who are willing to pay for products and services within that niche.
There are four main stages of a funnel that you need to master to create a perfect sales funnel that converts!
A really important thing you must do before creating your sales funnel is to identify who are your ideal target customers. Because knowing this from the start will enable you to target the right people so that the chances of them making a purchase from you in the future will be high.
Four Main Stages In A Sales Funnel
This is the widest part of your sales funnel. At this point, people would either have not heard about you or have heard about you but are not considering to purchase anything from you.
At this stage, you need to build your brand awareness by either engaging with them through social media or email campaigns or demonstrating your expertise in the niche that you are in by having authority content or recommending them to valuable content within your niche.
At this point, your potential customers are aware about the problems and challenges that they are facing but have no clear idea about the solutions to what they are facing.
So at this stage, you need to make them aware that you have valuable information and solutions for their challenges.
When your potential customers are aware about you and become interested in the valuable information and solutions that you can provide to them, they will want to know more about your business and business.
At this stage, you will want to work towards turning these potential customers into ‘leads’ so that you can follow-up on them and engage further with them to build their trust.
A popular way for you to turn them into ‘leads’ is by creating free downloadable gift and offering them through your landing page.
You can either drive paid or free traffic to your landing page and deliver your free gift in return for them leaving their email addresses to you.
To make your sales funnel work, you need to know how to target your audience well so that you get leads who are interested in the types of products and services that you are going to offer to them further down the funnel.
This is the stage whereby your potential customers will be seriously considering solutions for their pressing problems or challenges.
With the leads that you have collected, you can do a series of hard sell and soft sell marketing methods to increase their awareness about the products and services that you are offering.
You can follow-up on your leads through various methods like email marketing and social media marketing.
To transform your leads into sales, you need to consider the emotional stages of your potential customers and address them in your messages to them.
At this stage, your ideal customers will also be comparing your products and services to your competitors’ offerings. So you need to be able to display the value of what you are offering so that they will choose to buy from you instead of your competitors.
Once your potential customers are convinced that the products and services that you are offering are the best fit for them, they will take out their wallets and buy from you!
Bear in mind that not everyone who comes into your sales funnel will turn into your paying customers in the end.
So do not get discouraged and think that your sales funnel is not converting if you do not see as many people buying from you compared to the number of people who initially become your leads.
Time To Create Your Sales Funnel
Now it’s time to create your very own profitable sales funnel.
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