If you’ve been learning about making money online, then you’ve probably heard about sales funnels. But what I’m going to share with you in this article will be rather conflicting information compared to the big sales funnel hypes that you’ve seen all over the internet. I’m going to tell you the hard truths that you need to know as a beginner so that you can be well prepared to set-up your sales funnels for success.
So take a deep breath first.
Are you ready?
What Is A Sales Funnel?
A sales funnel is a process whereby you are guiding a potential or existing customer towards making a decision to purchase.
Many people on the internet talk about having a sales funnel as a money-making machine. This is true.
But to turn your sales funnel into a money-making machine, you need to understand and apply this knowledge for your success:-
Focus On Moving People To The Next Funnel Step
Although the money-earning part would be the desired outcome for every business, when building a sales funnel, you should not focus on making instant cash.
Instead, you should break your funnel down into several manageable stages and steps.
A detailed explanation about the sales funnels stages can be found in my article – How To Create A Profitable Sales Funnel That Converts (even if you’re a beginner!)
At each step of your sales funnel, you should only focus on moving your potential or existing customer to the next step of your funnel process.
The end goal is always to eventually move as many people as possible towards the bottom of your funnel to make a sale.
Learn To Define Your Niche
Although sales funnels are meant to help guide your potential customers towards making a decision to purchase, it will be extremely difficult for you to make a good amount of sales if you do not know how to define your niche.
When you know how to define your niche, you will know exactly who your target customers are and what sort of products and services you should be offering to them.
This will make life so much easier for you as you can target the right people for your content creation and advertising campaigns.
This is going to save you so much time and money.
And you will get more sales in the long run with your funnels too!
Understand Your Target Customers
If you want to sell more stuff with your sales funnels, you need to fully understand your target customers.
You need to know what are their challenges, what questions they are asking, their fears as well as their desires.
By knowing all this, it will be easy for you to create effective copywriting for your sales funnel landing pages, advertisements as well as email messages.
And by speaking in the exact tone and language that appeal to your customers, it will be more likely that they would want to connect with you and develop that trust for your business and brand – hence, this will bring your more sales in the future!
Valuable Content Will Bring More People To You
Many people are hesitant to give free content to their potential and existing customers. I notice that a lot of blog articles, YouTube videos and email messages just give you that excitement to click-through to their content but does not deliver the promised content that they have hyped about.
If you do this too much, trust me – your target customers will be so frustrated, they might even ignore you!
On the other hand, by sharing valuable content to your potential and existing customers that can bring them at least some small results, you will be able to nurture your relationship with them and build more trust with them.
So in the future, when you are introducing products and services to them, they will be more open to hearing from you and would want to support your business by buying from you.
The Number Of People At The Top Of Your Funnel Will Be Higher Than At The Bottom
Well, of course, it’s nice to have everyone who gets into your sales funnel to buy from you, right?
But the truth is that not everyone who gets into the top of your funnel ends up at the bottom of the funnel.
So the number of people buying from you will be lower than the number of people that become your leads.
But the good news is that by growing your leads, you can always follow-up on the contacts in your email list so that they will be reminded about you and your business.
So in the future, they might buy from you when the time is right!
Quality Traffic Will Get More People Into Your Funnel
Although the saying goes that the more people you get to know about your business and brand, the more sales you’ll get, this is only true if you attract the right audience.
It’s no use getting the attention of people who do not have any interest in your niche as well as the sort of products and services that you offer.
It’s like throwing precious time and money down the drain!
What you need is quality traffic that will work for your business.
So when creating your content and organising your advertising campaigns, do it in a way that targets only the people who would be interested in what you have to offer.
The best way to do this is by understanding your niche and target customers.
Need Help With Your Sales Funnel Copy?
I help coaches, consultants and trainers with non-salesy copy that converts. Find out more about my sales funnel copywriting services here.
I hope you found this blog article helpful and you’ll be aware of the hard truths that you need to know before getting started with building your very own sales funnels. Have you found these tips helpful? Or would you like me to talk about any other sales funnel topics in my upcoming blog articles? I’d love to hear from you in the comments section below.